The South Korean smartphone maker Samsung and Google announced a premium subscription plan for its South-based media outlets and mobile apps.
The new subscription plans are part of Samsung’s ongoing efforts to make the South more accessible for South Koreans to use, while also increasing the company’s presence in the global tech ecosystem.
The company announced plans in June for its Korean news channel, Samsung Entertainment, to offer a monthly subscription to Samsung premium devices that includes 4GB of data for $2.99 a month.
This is a one-time fee and not tied to any data plan, but the company hopes that the increase in revenue for its news channel will help attract more users and subscribers to its mobile apps, which have struggled to gain traction in South Korea.
The announcement also brings Samsung’s Korean subscription business closer to Google’s Android ecosystem.
Samsung owns several popular Android smartphones, including the Galaxy S5 and Galaxy S6, as well as a number of Google services like Gmail, Google Maps, and Google Now.
Samsung recently announced plans to expand its mobile payments business with a new credit card payment app.
Google has previously invested heavily in South Korean content in the hope of bringing its Google News service and other news-related apps to South Korea, and the two companies have been working together to launch Google Play and YouTube Premium, two premium subscription services that are free to the public.
The company also recently announced a subscription to Google Play for Samsung Galaxy S7 and Galaxy Note 7 owners.
Samsung’s news and entertainment channels have traditionally struggled to attract new subscribers and the company had to turn to partners like Amazon Prime Video and Hulu Plus in recent years to make their content available to a wider audience.
Samsung has been trying to make these services more accessible to its customers by launching its own premium video service, the Samsung Video, and launching a streaming music service, Samsung Music.