The peak rush in the United States is on its way, with retail sales set to reach an all-time high for the month of September, according to the latest retail survey by The Associated Press and research firm IHS Markit.
The survey of retailers from April 1-September 14 found that the retail industry is experiencing the highest volume and intensity of sales in over two years.
That’s because of the rush of the holiday shopping season, which was once a seasonal lull in sales that has now become a “year of peak rush,” according to David Pugh, the AP’s retail director.
The AP found that retail sales in the first nine months of the year are at their highest level since the AP began tracking sales in 2007.
For the first time since March 2015, retail sales were at their peak in January, according the AP.
“As of September 20, 2016, retailers were reporting the highest number of sales since July 2007,” the AP reported.
“In January, there were 1.25 million transactions and an average of 2.1 million transactions per day.
In September, there are nearly 3.8 million transactions.”
Retailers have been trying to get the season started before the “peak rush” arrives.
The average price of a single item sold on retail websites soared to $1,521 in the three months ending in September from $1:17 in the same period last year.
Retailers say they have had to turn away more than $5 billion in holiday sales to avoid a “peak season” that has been forecast for this fall.
And the retailers are worried about how the rush will affect them.
“It’s really a nightmare for the retailers, and that’s why I’m so sad about the news that we’re seeing in this country,” said Michael Farr, vice president for sales and marketing at Home Depot.
“The last two years have been very tough on the retailers.
They’ve been dealing with the economic climate.
They’re dealing with a lot of stress.”
A report by the National Retail Federation last year found that retailers are experiencing a “declining consumer confidence” and are “pushing out less-than-optimal” holiday sales.
That report warned that “the peak rush” is “one of the most dangerous and unpredictable periods of retail sales.”
The AP report, titled “The U.S. Retail Season,” also found that consumers are “losing confidence” in their shopping experiences.
“Millions of shoppers are seeing retailers turn away a wide range of products from brands that they really like,” said Farr.
In its report, the National Council on Financial Aid said that a “large portion of the retail sector is experiencing an unprecedented spike in consumer dissatisfaction” and is being impacted by “a high-risk, high-reward environment.” “
These are very stressful times for retailers, particularly when it comes to holiday sales, and consumers are having a hard time keeping up.”
In its report, the National Council on Financial Aid said that a “large portion of the retail sector is experiencing an unprecedented spike in consumer dissatisfaction” and is being impacted by “a high-risk, high-reward environment.”
That report said that “a significant number of retail employees are working overtime and are not compensated fairly, and there is a heightened risk of retail workers and contractors losing their jobs.”
“Many retailers are relying on temporary and long-term employees,” the report added.
“Retailers are also facing a large backlog of inventory and are struggling to meet increased demand as consumers spend less and less time at their stores.”
“This could mean increased stress on retailers and customers, and the need to make difficult decisions about what to sell and what not to sell,” the National Financial Aid Council said.
But some retailers are also hoping to ease the pain of the season, and to help their customers.
Walmart is rolling out a program that will help workers earn up to $100,000 in a year.
Some retailers have begun offering discounts to help pay for the programs, including Target and Walgreens.
Other retailers have offered discounts for holiday shopping, including Amazon and Costco.
“We’re really happy to be part of this season,” said Steve Miller, vice-president of retail operations for the Home Depot Group, which owns Home Depot, Lowe’s, Home Depot Home Improvement, and other stores.
“When we started doing this, we were focused on the peak rush.
But now we’re getting back to the days when we can make a really good business, and I think the consumers will be really happy.”